It is the brainchild of a former policeman who quit his job to play Cupid to millions of gay men in China. The Beijing-based company did not immediately reply to a request from Reuters for comment on Sunday.īlued, which was launched in 2010 and now boasts 40 million registered users, is backed by state-run media Beijing News. The company added that it had enabled artificial intelligence to weed out pornographic content since last year, and vowed to further support AIDS prevention work. 'Blued always forbids juveniles from logging on and using the app,' it said in a statement on its verified account on China's Twitter-like Weibo.
In response, Blued vowed to launch a 'comprehensive content audit and regulation,' and crack down on juvenile users posing as adults and on texts, pictures and groups that involve minors.